Electronic relationship management
Electronic relationship marketing and client relationship management
are two of the
hottest
topics out
there.
What is eletronic relationship
management?
Many companies utilize email to keep in contact with their customers
and other interested parties. There are a number of software programs
and web services that make this easier, and help companies avoid
violating spam rules. The most cost-effective services often work best
when combined with a CRM database.
What is customer relationship
marketing (CRM)?
"Tracking
and acting upon
everything you need to know about your customers... their buying
history,
budget, timeline, areas of interest, and their future requirements.
Ensuring
that customers have exactly the right information at exactly the right
time and
in exactly the right form."
and
"CRM
includes the storing
of customer information in a database (or data warehouse) and using the
information in a way that improves the customer's "experience."
and
"A
marketing led approach
to building and sustaining long term business with customers."
SOS
assists its clients in designing and maintaining databases that can be used to
manage their
customer information, and to work with the various email services
available. We also specialize in creating and managing electronic
newsletters for our clients. Take a look at a comparison of direct mail to
electronic mail, then check out our list
of 11 reasons why you need to use electronic relationship marketing.
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